Ego Store is an online home goods store that was established in 2020. We believe well-designed, practical and good-quality home goods can actually bring improvement to daily living.

Living with Love

We are a family of 4: A Taurus couple + 2 little monsters, living in Auckland, New Zealand. We love shopping but shopping in NZ does not satisfy us. The more we shop, the more we started the idea to have our own little store and call it something different.

Enjoy Freedom

We used to be so focused on our former business that we forgot what it feels like to enjoy the little joys in life. Now that we have our own online store, my family enjoys the leisure time that we had been missing.

Simple is Less

We love beautiful things and there are various styles of beauty. Simplicity is the style we love the best.